The secret to duplication is making your opportunity into something that is so much fun and so easy to do that everyone wants to join. If you want to continually sponsor more people into the business, you need to find a way to provide information about your company without making a hard sell. Holding home parties is a great way to provide that information and at the same time, do it in a way that is clearly fun and easy. It’s a great way to duplicate.

Here are four things you can do at your parties to attract others to your company.

First, share your story. If you can’t say it in two to three minutes, rewrite it until you can. Instead of bragging about everything you’ve done, you might say something like, “When you join our company you’ll have a chance to earn some fantastic prizes and trips just as I have over the past several years. What I love about this company besides the earnings are the special perks!”

Second, ask questions to keep guests engaged. “Wouldn’t it be great to have the ability to pay off your credit cards?” “Could you get excited about earning a free trip to an exotic location every year?” When you ask questions at the party, you allow your guests to put themselves in your position; you let them think about how they can benefit from the opportunity.

Third, after your presentation, stop talking and listen to the conversations going on between the guests. Here are some statements I’ve overheard during my years of presenting home parties:

“I love being home with the kids, but I sure do miss the paycheck….”

“I wish I could afford to buy more, but our income is limited—my husband’s been laid off….”

“I wonder how much money she makes doing this…?”

“I think it would be fun to do this….”

Each snippet of conversation provides you with valuable information you can use when sharing the opportunity with guests at your parties.

Fourth, put on your best smile, have fun and let it look as easy! No one wants to be associated with someone who isn’t having fun and doesn’t love his or her job. A large percentage of the people who join a direct selling company already work another full-time job and are looking for a way to help make ends meet.

Ask yourself if you are making the business look too complicated. Remember that you are on display: the easier you make things look, the easier it will be for others to duplicate the process.


KAREN PHELPS is a member of the
National Speakers Association and has been
involved in direct sales for 22 years.