Many years ago Archimedes said, “Give me a lever long enough, a place to stand and I can move the whole world.” Archimedes was right. Leverage compounds your strength and effectiveness and duplication is a magnificent strategy for leveraging yourself in network marketing.

If you’ve ever had an opportunity to hear Doug Wead, you have very likely heard him quote a Jewish philosopher in saying, “If one could put a thousand to flight, two could put ten thousand to flight—and a triple-braided cord cannot be broken.” One person working all alone will never build a large organization; it takes a team. One person may get the credit, but you can be sure he has leveraged himself through a group of dedicated individuals.

It’s not uncommon to watch individuals in network marketing busily attempting to sell their product or service strictly on a retail basis. The second they stop working, so does their income. Michael Gerber explains this perfectly when he says, if your business requires your presence, you don’t have a business, you have a job.

Network marketing is the distribution system that is ushering in the new economy. It is one of the most magnificent concepts that has ever poked its head into the world. Anyone and everyone is welcome; the only requirements are desire and decision. Time and money freedom is the reward for every individual who understands the premise upon which a successful network marketing business is built…

And that premise is duplication.

The debate continues, of course, as to the right or best way to build a strong network marketing organization; it always will (for such is the nature of enterprise). Yet one constant holds, regardless of what company you’re with, product you promote or leader you ask: you must duplicate yourself.

If you let your imagination truly run wild (which everyone’s does from time to time), a magnificent picture will roll across the screen of your mind. And if you’re like most people, that’s about as close as you’ll ever get to that wonderful dream. But why be like most people?

Lasso that vision just before it fades into nothingness, and apply a sound strategy of duplication. Surprisingly quickly, and with surprisingly little effort, you can turn that beautiful image into reality.

Perfect your presentation until you get it to the point where you can effectively activate the imagination of the next person you meet. Help others understand the tremendous rewards that will come their way through this magnificent concept of duplication. Encourage them to see and move into the world of power, possibility and promise that’s waiting in the wings for them.

Duplicate your vision.


BOB PROCTOR is Publisher of Networking Times.