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  CONTENTS >> THE PERSON INSIDE   May/Jun 2005
 
EXECUTIVE SUMMARY

Be Do Have

The Magic Force Behind The How-tos.

By Dave Saunders



THE PERSON INSIDE
Be Do Have
Dave Saunders
Saunders had heard the slogan-like advice before, and it was a mantra that he didnít particularly want to hear. But this time, he decided to pay attention, and ended up learning something essential about the business: itís not the strategies and actions, but the person behind them that makes the difference.


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