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Be Do Have
The Magic Force Behind The How-tos.
By Dave Saunders
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THE PERSON INSIDE
Be Do Have
Dave Saunders
Saunders had heard the slogan-like advice before, and it was a mantra that
he didn’t particularly want to hear. But this time, he decided to pay attention,
and ended up learning something essential about the business: it’s not the strategies
and actions, but the person behind them that makes the difference.
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