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  CONTENTS >> NETWORKING   Mar/Apr 2005
 
EXECUTIVE SUMMARY

Their Own Conclusions

Persuade Your Prospect By Not Persuading Your Prospect.

By Bob Burg



NETWORKING
Their Own Conclusions

Bob Burg
Have you ever noticed how, when you try and persuade people, they push back? Thatís because you canít persuade someone who doesnít want to be persuadedóand thatís just about everyone. Sometimes, says Burg, the most effective way to persuade prospects is to give them the space to persuade themselves.
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