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Their Own Conclusions
Persuade Your Prospect By Not Persuading Your Prospect.
By Bob Burg
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NETWORKING
Their Own Conclusions
Bob Burg
Have you ever noticed how, when you try and persuade people, they push back?
That’s because you can’t persuade someone who doesn’t want to be persuaded—and
that’s just about everyone. Sometimes, says Burg, the most effective way to persuade
prospects is to give them the space to persuade themselves.
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