By Josephine Gross, Ph.D.

Sizzle and Substance
Presenting with the Brain in Mind
By Eric Jensen

Using the latest scientific discoveries of the last two decades, Jensen figured out what the brain needs to function optimally. The result is a dynamic system for presenting and training in brain-friendly ways. It offers tools for effective communication, teaching and learning based on the author’s synthesis of brain-compatible learning. For example, “The brain is meaning-driven,” and, “The brain needs to balance focused attention with non-focused ‘down time’ reflection to process information for meaning-making, organization, and future recall.” Even the format of the book is compatible to the brain’s grasp and understanding, with key topics for each chapter, numerous key ideas on the margin and in the boxes, headings and bullets. Any presenter, especially teachers and parents, can put this book to immediate use.

Paperback, 272 pages, $32.00;
The Brain Store, 1998.


How to Win Friends and Influence People
By Dale Carnegie

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies, and remains just as useful today as it was when it was first published. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” He teaches these skills through timeless principles, such as dealing with people so that they feel important and appreciated. Carnegie brings his message to life with anecdotes of historical figures and business leaders as well as everyday folks, adding fun to this fundamental read.

Paperback, 304 pages, $7.99;
also available in hardcover,
audio cassette or CD; Pocket Books;
reissue edition 1990.

How to Be a Great Communicator
In Person, on Paper, and on the Podium
By Nido R. Qubein

“Today, humanity forms a global tribe, and those without good communication skills will find themselves outside the circle of success.” Qubein is well qualified to write a book on communication. He came to the United States as a young man unable to speak English and went on to become president of the National Speakers Association, provide training seminars for many large companies, and write six books on communication and success. His latest book (based on his best-selling audiocassette), which emphasizes business communication, is for anyone who wants to become a better communicator. He covers verbal and nonverbal communication as well as effective ways to communicate in different media.

Paperback, 272 pages, $18.95; also available in audio cassette; Wiley, 1997.