If you were to ask me about the “perfect presentation” early in my network marketing career, I would have given it a higher priority in the success process than I do today.

In those days, I believed the presentation was the make or break point of the recruiting process. I wanted my presentation to be perfect. If someone said “No,” I would go back over the presentation and evaluate what I could have said differently. I would scrutinize whether or not I was wearing the right suit and whether I had come across in a professional manner.

Eventually I got to the point where I felt everything was perfect…yet amazingly, the results were still the same! Some people said “Yes” and some said “No.”

I concluded that success lay not in the structure of the perfect presentation, but in the number of times I did the presentation. It was my understanding of statistics that finally taught me: success is in the number of times you show the business, not how well you show it.

I decided to take a survey of the top network marketers I knew and find out exactly how they initially saw the business. I was amazed to find out that a significant number were shown the business in the most unorthodox manner.

Some simply saw a video or heard a tape. Some heard about it over the phone, saw it scribbled on a placemat, or were introduced secondhand by someone in passing who never even ended up joining the business.

My research led me to this startling conclusion: some said “Yes” to the worst presentation imaginable, and some said “No” to a picture-perfect presentation.

This was extremely liberating. It allowed me to finally realize, it’s not about me! People either see it, or they don’t.

That said, there are a few factors that make a strong presentation.

First, having a strong sense of conviction about your opportunity is imperative. People first need to know that you believe in what you’re saying. People want to follow people who know where they’re going. No one wants to be a part of someone’s test.

Second, you need controlled enthusiasm, not fake excitement and hype. People hear the music louder than they hear the words. They have to know you are seriously, genuinely excited about your company and the potential of your opportunity.

Third, it helps if your presentation is organized and easy to follow. It’s far easier to grasp what you’re presenting when you follow a logical sequence, such as: history (how you heard about it), company (background and corporate), products (simple), marketplace for the products, compensation plan, timing of the opportunity and how to get started. This also makes it duplicable, so your organization can follow and do what you do.

Beyond those simple factors, my recommendation is, let go, let it flow and increase the shows!

 

PAULA PRITCHARD
is a veteran network marketer.