A great presentation is great because the presenter bonds with the audience on a soul-to-soul level.

A great presentation is fresh. Even if the presenter has presented it 400 times before, the great speakers know that for the listener, right now is the first time. They have the same excitement as the first time they gave it.

Great presenters donít preach at their audiences, they talk with them. They realize that an audience talks back with their eyes and body language. They listen to the audience and direct the conversation to where the audience needs it most.

Great presentations are never recitations of facts and figures, but rather center on the human element. Great communicators use stories. They tell a story that makes their point. Audiences may not remember every fact and figureóbut they will remember compelling stories. Because they remember the stories, they remember the point.

Of course, this really works only when you are telling your own story. A compelling story is not the Bannister four-minute mile story, the starfish-on-the-beach story, or the lighthouse tale from the Stephen Covey book. Everybody does these stories; most people have heard them many times before.

These are not your stories. And the audience can only connect with you on a soul-to-soul level if you tell your stories.

As a great presenter, you are always aware that itís not about you, itís about the audience. Itís okay, and quite natural, for you to share stories from your personal experience. But you must also remember to turn it around and show why this is important to them.

Present a challenge or problem you had, explain how you solved itóthen show how they can use that information to solve their similar problem.

Which leads us to probably the single biggest element that makes the great presenters great: Great presenters are willing to be vulnerable.

Many motivational speakers try to come across as the perfect human who knows everything and never has faced the difficulty the audience is going through. If you want to be a world-class speaker you canít preach at them from a position of perfection. They donít want to hear it.

Instead, show your credibility by admitting that you were once where they are now. Thatís what gives you the right to speak to them.

Tell a compelling story of when you failed at something. The audience is thinking, ďThis person has been where I am. He or she is real.Ē They will connect with you on a soul-to-soul level. Then, when you tell them how you climbed the mountain, won the Gold, or became a Diamond Director, they really will believe they can do it too.

And thatís what makes a great presentation.


RANDY GAGE is author
of the nuts-n-bolts network marketing textbook,
How to Build a Multilevel Money Machine, and is one of
network marketingís best-known
speakers and trainers.