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  CONTENTS >> MARKETING   Jan/Feb 2005
 
EXECUTIVE SUMMARY

Buffers and Easy Exits

Top Ten Ways To Soften Your Presentation.

By Hilton Johnson



MARKETING
Buffers and Easy Exits
Hilton Johnson
“Most people, when coming into contact with network marketers, are automatically on guard about how threatening the distributor will be and how much time their presentation will take.” So saying, master salesman Johnson offers his ten favorite strategies for softening one’s approach and diffusing resistance.


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