Page 64

The Customer

Bananas Go Bad, But Potatoes Are Forever

Kim Klaver

“Network marketing may be the only business on the face of the earth where its own practitioners feel they have to justify going after customers,” says Klaver. But while recruiting a top banana may seem like the smartest strategy to a solid business, and customers are often seen as “small potatoes,” Klaver shows how you can build an empire based on satisfied customers.