Network marketing is an extremely powerful method of distribution. More importantly, this same power offers us the opportunity to be a force for good in the world. This is the opportunity that lies at the heart of our com-pany.

A recent business journal states, “Word of mouth advertising is 50 times more powerful than [traditional] market-
ing.” While this important advantage helps distributors be more successful so they can enjoy a fuller life, it also helps promote philanthropic efforts. One person can accomplish much—but the combined efforts of many can accomplish even more.

Because of the nature of network marketing, success comes only to those who help others achieve their own success. As companies, we can commit our resources to implement and expand this concept, bringing up the level of consciousness in our distributors and employees by encouraging them all to be a force for good in their own communities and throughout the world—to build each other within the organization as well as help those in need outside of the organization.

When we founded our own company 20 years ago, we set out to be a corporation that would measure our success by more than impressive sales figures and statistics. We wanted to judge ourselves on what we helped leave behind. We wanted to make a difference in this world.

This driving force led to the establishment of our Force for Good Foundation, a nonprofit organization dedicated to making the world a better place for children through the preservation of life, the continuation of indigenous cultures and the protection of fragile environments. It also fostered our Nourish the Children™ Initiative, which unites our extensive global distributor force to help feed the world’s starving and malnourished children.

We have been extremely fortunate. Our world-wide distributor force of more than 600,000 has allowed us to have a far-reaching impact. Nearly 10 million meals have been provided to starving and malnourished children. The funds raised through product sales and through generous contributions of distributors and corporate employees have allowed us to help support hundreds of humanitarian and environmental projects around the world—from helping save the fragile environment and cultures of a small village in Western Samoa to bringing hope to thousands of suffering children by supporting medical research at Stanford University School of Medicine.

The success of these efforts has demonstrated what a valuable role a network marketing organization can play helping to make the world a better place. By working together, we can make a difference. True greatness is not measured by how many products a company sells or how well it performs on Wall Street. It is measured by what a company contributes back to society.

 

SANDIE TILLOTSON is
co-founder of a major network
marketing company. We wrote about her Force for Good Foundation in our February/March 2004 issue.