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  CONTENTS >> THE CUSTOMER   Nov/Dec 2004
 
EXECUTIVE SUMMARY

Bananas Go Bad, But Potatoes Are Forever

Why It Makes Sense To Build Your Business On Customers.

By Kim Klaver



“Network marketing may be the only business on the face of the earth where its own practitioners feel they have to justify going after customers,” says Klaver. But while recruiting a top banana may seem like the smartest strategy to a solid business, and customers are often seen as “small potatoes,” Klaver shows how you can build an empire based on satisfied customers.
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