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  CONTENTS >> NETWORKING   Nov/Dec 2004
 
EXECUTIVE SUMMARY

You Don’t Have To “Love Your Product”

Six Steps To Help Your Customers Fall In Love With Your Business.

By Bob Burg



The networking truism most of us have been taught says that you need to be “a product of your product”—that is, you need to love your product. Not necessarily, says master networker Burg. What’s crucial is that you believe in your product—and that you fall in love with serving your customers.
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