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  CONTENTS >> PROSPECTING   Nov/Dec 2004
 
EXECUTIVE SUMMARY

“Should I Lead with the Product or the Opportunity?”

Neither One: Honor The Relationship.

By Brian Bumpas



Network marketers often make the mistake of thinking that people are joining your company, your opportunity, your comp plan or your company’s pro-ducts. They aren’t, says Bumpas: they join (or don’t join) you.
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