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  CONTENTS >> THE CUSTOMER   Sep/Oct 2004
 
EXECUTIVE SUMMARY

The Seven Great Laws of Selling

Become A Master At Making Your Customers Happy.

By Dawn Siebold



Sales master Siebold presents a timeless primer of these seven great laws: assess their needs; prepare; listen; ask for the order; follow up; over-deliver; ask for referrals. "Every time I've ever blown a sale," says Siebold, "I find that I've broken one or more of these seven laws."
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