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  CONTENTS >> LEAD STORY   Sep/Oct 2004

Network Marketing on the Dark Side of the Moon

A Conversation with Michael Gerber, author of The E-Myth Revisited: Why Most Small Businesses Donít Work and What to Do About It

By John David Mann

Author of the runaway business best-seller, The E-Myth Revisited, Michael Gerber has dedicated his career to serving small businesses everywhere, helping them find a core of sanity and productivity by developing the critical "turnkey" system elements to make their businesses work--and even duplicate. In this interview, Gerber talks about everything from why most network marketers needlessly emulate Neo in The Matrix to what network marketing could learn from AA and 12-step programs.
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