In this world, there are cows and then there are rhinos. The cows graze in the pasture with the other cows, unwilling to take a chance at success, thinking that success only comes to those who are lucky, or that they just aren't cut out to be successful. Many live out their lives in fear: they are the "lives of quiet desperation" that Emerson so famously observed.

The rhinos, on the other hand, take charge. Focused and unafraid, thick-skinned and unstoppable, they take massive action toward accomplishing their dreams and goals. They understand that success is there for the taking, if only one brings to bear the right training, mindset and work ethic.

If you are just starting out on your road to self-improvement or you need a little laugh or pick-me-up, Rhinoceros Success is a great book that will enable you to develop the mindset of a thick-skinned 2000-pound charging rhino!

According to Scott Alexander, Rhinoceros Success has sold over 1.5 million copies over the last 20 years. Not too bad, with no advertising and no mainstream bookstore circulation--and Scott was only 23 years old when he wrote it.

I was first exposed to this book in 1998 when I was given a copy by a very successful businessman. At first glance, I thought the man had given me a children's book! I had no idea of the impact this book would have on my life.

When you first sift through the pages, you would never guess that you were holding a book that would teach you the basic principals you need for success--but that is exactly what you'll find in Rhinoceros Success. For the younger generation in network marketing, Scott covers many of the areas in which you can improve yourself, provides examples on how to do so, and plants the seeds you'll need for success in the future.

Rhinoceros Success is packed with insightful tips on how to improve in all the key areas of your life: social, spiritual, work, financial, family and physical. Imagine having two-inch-thick skin, charging at every opportunity with the unstoppable belief that you will become successful! With that mindset, what would your business look like in six months?

If you are brand new to network marketing, becoming a rhino early in the game will save you months or even years of frustration, get you on the right track and give you the foundation you need to continue your journey on self-improvement and belief. Once you have mastered these techniques and you're charging through each day tearing down all obstacles in your way, you may also want to consider Scott's advanced Rhino books: Rhinocerotic Relativity and Advanced Rhinocerology. Good luck and keep charging!

 

Rhinos Press, 1980; out of print, but over 100 copies available on Amazon.