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  CONTENTS >> THE CUSTOMER   Jul/Aug 2004
 
EXECUTIVE SUMMARY

Are You Ashamed To Sell?

If You Are, You're Missing Out On The Real Power Of This Business.

By Dawn Siebold



"Salespeople are the unsung heroes of every industry, the athletes of the business world." Yet too often people in a selling business--especially network marketing--feel apologetic or defensive about it. Siebold offers a three-step process for understanding and appreciating the true value of selling and inculcating that ethic throughout an organization.
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