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  CONTENTS >> COMMUNICATION   Jul/Aug 2004
 
EXECUTIVE SUMMARY

Communication

Communicate The Problem, Get The Customer.

By Irene Brooks



When people ask you what you do, what do you say? Most people reply with a descriptive label that communicates nothing--or an overly specific explanation that leaves more glazed eyes than an afternoon high school lecture in June. Brooks provides a primer on how to answer this all-important question in a way that will generate further interest.
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