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  CONTENTS >> MARKETING   Jul/Aug 2004
 
EXECUTIVE SUMMARY

My Newfangled, Whiz-Bang Secret Method

Talk To Your Customers.

By Mark Helsel



A few years ago, Helsel won a coveted $12,000 cash bonus for being the top recruiter in his company over a two-month period. Everyone at his company was itching to know about his secret method. It was this: instead of looking for a hot new leads system or online recruiting method, Helsel simply talked to his existing customers.
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