It is a widespread tradition to set new goals at the beginning of each year. Likewise, most approaches to network marketing include articulating your goals as one of your very first steps in your new business. Whether we're talking about New Years resolutions, corporate one-year or five-year business goals or goal-setting for your own network marketing business, there's no question that articulating goals is important, and writing them down is crucial.

The question is, why? How do goals work?

Perhaps goals work through mechanisms beyond the magic of seeing and reciting them regularly. Indeed, perhaps the real power of goals lies not in the goals themselves but in the process we go through in formulating them: they cause us to...