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  CONTENTS >> MARKETING   May/Jun 2004

Myths of Selling

The Top Ten Myths About Sales And Salespeople.

By Hilton Johnson

From "You have to be pushy and aggressive" and "You have to be a good closer," to "Selling is no fun," sales master Hilton Johnson skewers some of the most basic classic assumptions about what it means to sell, and presents a skillful blueprint for mastering the essentials of successful salesmanship.
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