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  CONTENTS >> MARKETING   May/Jun 2004
 
EXECUTIVE SUMMARY

Myths of Selling

The Top Ten Myths About Sales And Salespeople.

By Hilton Johnson



From "You have to be pushy and aggressive" and "You have to be a good closer," to "Selling is no fun," sales master Hilton Johnson skewers some of the most basic classic assumptions about what it means to sell, and presents a skillful blueprint for mastering the essentials of successful salesmanship.
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