Have you ever considered building your business by delivering public presentations outside of opportunity meetings? This method of marketing is utilized by all kinds of people representing different businesses and industries; why not in network marketing?

If you will invest the time and effort to become proficient on the platform and build a 20-minute speech that gives your audience immediate value, you'll have more opportunities to speak than you can imagine. Here are just some of the organizations that are always looking for interesting, exciting, and thought-provoking presenters: Chamber of Commerce, Rotary Club, Kiwanis Club, Moose Club, Lions Club, Elks Club, Men's Club, Women's Club, Toastmasters....

All it takes to become a speaker at their meetings is a little research and salesmanship. (Your local Chamber of Commerce can provide you with contact numbers.) These organizations don't pay speakers, but they will usually offer you a meal before you speak.

Here are five steps to sponsoring through a public speaking campaign.


1. Give value in your speech.

If you stand up and give an infomercial on your company, product, or opportunity, people are going to be very unhappy with you. Be sure to deliver information the club members can use.

For example, what percentage of the population uses nutritional supplements? What percentage are not getting the necessary vitamins and minerals they need to support an active, busy and stressful lifestyle? Read a few quotes from well-known physicians that stress the need for everyone to be on a multi-vitamin program, then explain the difference in quality between a cheap multi-vitamin and a high quality one. Ask if anyone ever experiences drops in their energy level in the early afternoon, and whether they would be interested in eliminating this problem.

It's all right to mention your product and company, but be careful not to sound like you're selling. All you're trying to do is educate, entertain, and expose the audience to your products and services. The goal of the speech is to motivate people in the audience to approach you after the presentation and ask you more about your products, services, and opportunity.


2. Rehearse your delivery word for word.

Amateur speakers love to wing it and see what happens. Professional speakers wouldn't even consider winging it. Be a pro. Write your speech out word for word and rehearse it until you're sick and tired of hearing yourself say it...then rehearse it 10 more times. There's no substitute for rehearsal time in front of the mirror or video camera. A tightly written, well-rehearsed presentation will make you and your company look good.


3. Get feedback from your sponsor.

Before you begin contacting clubs to deliver your speech, ask your sponsor or upline leader to listen to it and offer constructive feedback. She may be able to help you put on the final polishing touches.


4. Write a telephone script first.

Do this before you begin contacting groups to speak; always use a script when calling these organizations. Believe it or not, many of these groups get a fair amount of calls from people who want to get up in front of their members to speak. Some of these groups have very successful businesspeople who would be very difficult to reach through traditional channels.

The good news is that most of these callers are amateurs on the telephone and will ramble with the program chairman. The key to the script is to persuade the program chairman that you are an exciting presenter who has a topic that is of interest to the members. These people aren't stupid; they know you're trying to promote yourself. Just be sure to reassure them that you won't be selling anything during the speech.

Here's a script I used to book over 200 civic club speeches in 1996 and 1997:


Hi, may I speak to John Smith? Hi, John, this is Steve Siebold calling in reference to the Rotary Club, do you have a quick second to talk? The reason I'm calling is I've put together a 20-minute presentation on how to increase your energy and enhance the quality of your life, that I think your members would absolutely love! I'm a professional speaker on health and wellness trying to get the word out. Do you have any openings in your program schedule in the next month or so?


This 30-second script worked almost every time for me. The only two clubs that turned me down were in London (England) and San Diego; both were huge, with over 400 members attending each meeting, so their programs were booked a year in advance. Most civic clubs have 20 to 30 people attending their meetings on average.

Please don't get hung up on the label of "professional speaker." If you're out speaking to groups with the intent of driving business, you are a professional speaker; just be sure to practice and prepare so you look and sound like one! (If you need speaker training, visit our website, www.govesiebold.com, for more information.)


5. Start contacting organizations--then go speak!

Start this process today! You know what steps you need to take to prepare; get started right away. You'll be stunned at what it does for business, not to mention the confidence you will gain from public speaking. Soon you'll be on the dais, informing, entertaining and sponsoring!


STEVE SIEBOLD is co-founder
of the Gove-Siebold Group, a training organization that helps
networkers develop world-class
communication skills.