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  CONTENTS >> THE CUSTOMER   April 2004
 
EXECUTIVE SUMMARY

Are You a Sensational Listener?

Ten Steps To Listening Mastery.

By Dawn Siebold



The sad truth, says sales master Dawn Siebold, is that most salespeople are good talkers and lousy listeners. And here's another truth: most people prefer to buy from people they know, like and trust--which means people who listen! Siebold offers ten steps for moving from an amateur listener to a professional listener.


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