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  CONTENTS >> NETWORKING   April 2004
 
EXECUTIVE SUMMARY

The Power of Third-Party Endorsement

Why Others Always Know More Than You (or So It Seems).

By Bob Burg



"People will accept your ideas much more readily if you tell them Benjamin Franklin said it first." Starting with this perplexing but accurate observation, master networker Burg offers a primer on how to leverage this foible of human nature to your advantage.


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