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  CONTENTS >> THE NT INTERVIEW   Feb/Mar 2004
 
EXECUTIVE SUMMARY

Know Thy Customer

A Conversation With Martha Rogers, Ph.D., Co-author Of The One To One Future

By John David Mann



"An innovator most likely to create visionary ripple effects," said The World Technology Network; Business 2.0 hailed her as "one of the nineteen most important business gurus of the past century." However you measure it, Martha Rogers, Ph.D., co-author of The One to One Future (widely regarded as the "bible of the customer strategy revolution"), has emerged over the past decade as one of the world's leading experts on customer-based business strategies.
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