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  CONTENTS >> THE BIG PICTURE   Feb/Mar 2004
 
EXECUTIVE SUMMARY

Has the Pendulum Swung Too Far?

Towards A Happy Medium Of Cold- And Warm-market Recruiting

By Paula Pritchard



There was a time when warm-market recruiting was the mainstay of the business, and cold-market recruiting was a specialty practiced by the few. These days, hardly anyone wants to talk to people they know. Common sense tells us that each has its benefits as well as disadvantages, strengths and weaknesses. Is there a happy medium here?
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