The Roots of Success

Roger A. Boger, DDS: Living the American Dream

By Kurt Inderbitzin

If the American dream is owning a house, running a close second might be becoming a doctor or dentist. They make lots of money; they're respected; they're frequently their own boss. A great gig, right?

So how would you explain Roger Boger? Roger spent four years and tens of thousands of dollars getting a college degree, then four more years (and tens more thousands of dollars) getting a dental degree. Two years in residency, followed by 27 years building a lucrative dental practice. Then one day, he walked away from it all and never looked back.


Not Too Smart to Help...

Says Boger (the last name's pronounced with a long "o"), it started with the memory of some childhood advice.

"My father never wanted me to have a job, which he said was trading time for a paycheck. As a dentist, that's exactly what I was doing," Roger says.

At the same time this realization hit Roger, his wife Judy started a network marketing business in the health care field. At first, Roger was skeptical.

"I knew nothing about network marketing, but I knew I didn't want any part of it," he recalls with a wry grin. "I was much too smart for it, much too professional." But not too smart to lay aside his skepticism and fulfill his role as devoted husband; he offered to help Judy where he could.

Then something unexpected happened. In the course of helping Judy with her new business, he began to see the enormous potential the company offered.

"We were tapping into the baby boom," says Roger, "and the market seemed endless." Problem was, he didn't really know how to help mine that potential: he knew nothing about network marketing. True to his professional roots, he took a scientific approach and began studying all the network marketing books he could get his hands on, determined to become an expert in the field.


Finding a Life Purpose

The books gave him a fundamental understanding of how network marketing worked; to his surprise, one of them also gave him something much more important.

"I'd reached the age of 50 and had never thought much about my life's purpose," says Roger. "Then I read John Kalench's Being the Best You Can Be in MLM. In the first two chapters, it asks you to write down your life's purpose. I had always assumed my life's purpose was to drill holes in teeth."

Roger set about to define a new life purpose for himself. After some serious soul searching, he realized that while he liked dentistry, he wanted to apply his interests in health and his desire to help people more broadly.

"My new life's purpose became to help people create environments for health and wellness and to help give people their dreams."

Now, all he needed was a career in which he could apply his newfound life purpose. He didn't have to look very far: he soon realized his wife's network marketing business--the very one he had been helping with only reluctantly--was just what the dentist ordered.

Roger transformed overnight, from a half-hearted support system for Judy's business into a devoted co-owner. Soon the network marketing business was bringing in as much money as the dental practice--though it took half as much time to run.

"Within six years of starting the business, we were bringing in $92,000 a month," says Roger, still amazed at their success. "That's when I decided to walk away from dentistry forever."


Three Roots of Success

How did this dentist, this filler of cavities and driller of root canals, find such extraordinary success in network marketing? First off, says Roger, once he committed to the business, he realized that he had a natural, God-given talent at network marketing. Even with that talent, though, Roger found he had to identify three core principles--something like the three roots of a healthy tooth--in order to achieve the success he was after.

First among those roots was to become a devoted student of the network marketing world.

"I've read over 270 books on network marketing, and I'm still finding more to read. Every one of them gives me another edge, another insight I didn't have before."

The second was to become a great listener. Roger found listening to his mentors and his customers always kept him on track, always kept him moving in the right direction.

The third networking root Roger discovered was always striving to use his company's products and philosophy to provide specific solutions for people who had specific life challenges. "If you can do that," says Roger, "you're halfway to getting their business and achieving the success you're after."

None of these principles matter, Roger is quick to point out, if people can't overcome the same kind of skepticism he once had and jump into network marketing. To those skeptics, he offers a rather philosophic viewpoint.

"The networking economy represents the most recent step in the evolution of the free-enterprise system," Roger says emphatically, "and it provides every American with an opportunity to be free. To be part of this economy is a privilege, because your rewards are in direct proportion to your work ethic, your ability to learn and to emulate those people who have done well."

Does he have any regrets about leaving dentistry and jumping into network marketing? Roger doesn't hesitate: "I wish I'd done it when I was 30."


KURT INDERBITZIN is a contributing writer to Networking Times.