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  CONTENTS >> THE CUSTOMER   January 2004
 
EXECUTIVE SUMMARY

The Foundation of Your Business

The Magic Of Having A Duplicable Customer Base.

By Dawn Siebold



One of the greatest fallacies in our profession is that the lifeblood of the business is the recruitment of more business-builders. Not so, says Siebold: the lifeblood of our business is customers. Indeed, building your business upon a duplicable customer base creates a model of unparalleled power and stability.
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