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The Foundation of Your Business
The Magic Of Having A Duplicable Customer Base.
By Dawn Siebold
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One of the greatest fallacies in our profession is that the lifeblood of the business is the recruitment of more business-builders. Not so, says Siebold: the lifeblood of our business is customers. Indeed, building your business upon a duplicable customer base creates a model of unparalleled power and stability.
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