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  CONTENTS >> MARKETING   Nov/Dec 2003
 
EXECUTIVE SUMMARY

People Remember Stories

One Little Story Can Change Your Prospects’ Belief Levels.

By Tom Schreiter



"Facts tell; stories sell." So said Schreiter's first network marketing book, Big Al Tells All, and it's as true today as it was 20 years ago. The art of communicating information to a prospect is the art of framing it not simply in a story, but specifically in a story to which your prospect will be able to relate.
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