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  CONTENTS >> The NT Interview, Part 1   October 2003
 
EXECUTIVE SUMMARY

Watching Out For a 47-Million-Member Community

A Conversation With Neil Offen, President Of The Direct Selling Association (DSA)
John David Mann
Under Neil Offen’s Tenure, The DSA Has Become

By John David Mann



In 1971, Neil Offen became the Washington, DC-based Direct Selling Association's first full-time staff attorney. Seven years later, he had graduated to President--and the trade association had grown into a formidable lobbying and educational force for a profession which today boasts 47 million members worldwide. In this issue, Neil talks about the ways the profession has changed in the past 20 years, the ever-challenging issue of public perception of network marketing and direct selling, and the future of the profession.
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