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Watching Out For a 47-Million-Member Community
A Conversation With Neil Offen, President Of The Direct Selling Association (DSA)
John David Mann
Under Neil Offen’s Tenure, The DSA Has Become
By John David Mann
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In 1971, Neil Offen became the Washington, DC-based Direct Selling Association's first full-time staff attorney. Seven years later, he had graduated to President--and the trade association had grown into a formidable lobbying and educational force for a profession which today boasts 47 million members worldwide. In this issue, Neil talks about the ways the profession has changed in the past 20 years, the ever-challenging issue of public perception of network marketing and direct selling, and the future of the profession.
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