What if you could sell as many of your company's products as McDonald's sells hamburgers? Even half as many? Would that significantly increase your abundance?

I thought so.

 

The Truth Behind the Burgers

Consider this story from a business consultant who once conducted an interview with McDonald's founder Ray Kroc. The consultant asked Mr. Kroc this simple question:

"What business are you in?"

Now, here's what was in the business consultant's mind when he asked the question: he wanted to know if Mr. Kroc thought he was in the restaurant business, the fast food business, the service business or the hamburger business. Imagine his surprise when it turned out to be none of the above: Mr. Kroc's answer was "the real estate business"!

The business on which he needed to concentrate--the business which he needed to master--was real estate, Mr. Kroc went on to explain, because that's what made the biggest difference in his success. He knew that if he could identify a good piece of property in a good location and negotiate a good price for it, his restaurant would succeed.

Everything else was a given: the training, systems and products of the McDonald's restaurant operation already guaranteed that. But if he was not masterful at real estate, if he built a restaurant on a poorly located or overpriced piece of property, that restaurant would not succeed.

Either way, the training, systems, products and restaurants would be exactly the same; the only difference, in terms of the number of hamburgers sold and hence the success, was the real estate on which the restaurant was located.

There was another reason Kroc considered real estate his primary business: it was his source of residual income. When someone purchased a McDonald's franchise, he purchased the right to use the McDonald's name and all the products, systems and training created by McDonald's...but not the property on which the restaurant is built. That property was leased to the franchisee by Mr. Kroc, thus creating a residual income.

Ray Kroc was in the real estate business--and he sold hamburgers. A lot of hamburgers.

 

What Are Your Golden Arches?

Would you like to sell as many of your products as Ray Kroc sold hamburgers? If so, chances are you need to make a crucial shift in thinking. Rather than seeing yourself as being in the health products business, skin care business, telecommunications business, or whatever your product line may be, or even the networking business, you need to realize that there's an underlying, primary business for you to master and upon which your success depends.

What is your "real estate"? It's the transformation business.

Consider the Biblical adage that says "You can't pour new wine into old wineskins." You see, in Biblical times, before the advent of glass wine bottles, pouring new wine into old wineskins would cause the wine to spoil and, eventually, the wineskin to rot and burst.

In his weekend workshops, T. Harv Eker teaches an invaluable principle he calls "The Process of Manifestation." Eker's principle states that the process of manifesting results begins with a thought; this thought produces a certain feeling; the combination of this thought and feeling leads to and influences our actions--which are what ultimately create our results.

Let's juxtapose the idea of "pouring new wine into old wineskins" with Eker's "process of manifestation."

If you want to have different and more abundant results, then clearly your actions need to change. But if your focus is purely on taking new actions, it won't work--because your thoughts and feelings haven't changed. To simply make an effort to take new actions without first transforming your thoughts and feelings is like trying to pour new wine into old wineskins: it will spoil the impact of the new actions. You may try a new technique, a great new lead-generation company, an autoresponder or script system; you might try a new product or training system; you may even move to a new company. However, all of this new and abundant wine will soon spoil if placed in a wineskin laced with the old scarcity thoughts, feelings and beliefs.

That's what I mean by saying that, as a networker, you are really in the transformation business.

Success in your networking business requires more than good products, systems and training--it takes more than a good "restaurant" operation. As with McDonald's, the "location" upon which your restaurant is built is what will make the biggest difference in your results, success and abundance.

The transformation business requires that you become masterful at empowering people (especially yourself) to grow, to learn, to participate fully and to be in consistent action toward their dreams. It requires that you become masterful at transforming scarcity limitations and blocks into openings and possibilities for abundance. It recognizes the necessity of reconditioning "old wineskins" laced with scarcity thoughts, feelings and patterns, and transforming them into ones that support abundance at all levels.

If, you take the steps necessary to become masterful at the transformation business--just as Ray Kroc did with his real estate business--and you combine that mastery with a good company, product, system and tools that are a "fit" for you, then you cannot help but have transformational, abundant and residual results. And you'll sell an awful lot of "hamburgers."

 

 

TERESA ROMAIN
is founder of Access Abundance (www.accessabundance.com), an organization dedicated to helping people access greater levels of abundance,
freedom and fulfillment in their daily lives. She lives with her husband, Dan, in the small town of Baraboo, Wisconsin.