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  CONTENTS >> MARKETING   September 2003
 
EXECUTIVE SUMMARY

Building Successful Stories

Your Success Doesn’t Matter; Their Success Does.

By Tom Schreiter



Do your prospects really want to know how much you’ve accomplished, how big your check (or your car) is, how many awards you’ve won? Nope: they could care less about all that. They want to know, how many people just like them have you helped become successful?
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