CONTENTS >> MARKETING   September 2003

September 2003 Issue
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Tom Schreiter

Building Successful Stories

Your Success Doesnít Matter; Their Success Does.

By Tom Schreiter

Do your prospects really want to know how much youíve accomplished, how big your check (or your car) is, how many awards youíve won? Nope: they could care less about all that. They want to know, how many people just like them have you helped become successful?
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