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  CONTENTS >> ABUNDANCE   September 2003
 
EXECUTIVE SUMMARY

What Business Are You In?

The Business Behind Your Business.

By Teresa Romain



Ray Kroc, the founder of MacDonaldís, succeeded because he knew clearly what business he was inóand it wasnít the burger business, it was the real estate business. Likewise, says Romain, your business is not the (your products or services) business; itís not even the financial freedom business: itís the transformation business.
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