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  CONTENTS >> NETWORKING   August 2003
 
EXECUTIVE SUMMARY

Be Persistent

Outlast The No's!

By Bob Burg



Persistence simply means having the determination to "outlast the no's." How do you maintain that level of persistence? It's only possible through being connected with what Burg calls "your touchstone"--your own personal, unique, articulated desire that is powerful enough to withstand any level of opposition.
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