PERSPECTIVES
Loyalty

Loyalty, says publisher Bob Proctor, is one of the most powerful forces there is. Yet it doesn't arise from external sources--it is something you create.

Books of Note Letters News to Use Words of Wisdom
Mini-reviews of Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless, by Jeffrey Gitomer, and The Big Book of Customer Service Training Games, by Peggy Carlaw and Vasudha Kathleen Deming * "Why are you championing Hillary Clinton?!" * Quotations of famous thinkers on the nature of life and loyalty * Trends and signs of these networking times

Our Times
A panel of four guest editors on the question, "What makes people loyal?"

LEADERSHIP
Five Ways to Get Rich...

Bob Ford
If job security is a thing of the past...what's left? Ford traces five pathways to financial security:
living off interest on deposit; winning the lottery; working more hours; adding a part-time job; starting your own business--and measures them all against network marketing.

GREATEST NETWORKER
Loyal...to What?

John Milton Fogg
Loyalty exists as a partnership: you and I are loyal "to" something or someone. Fogg suggests that whatever that "something" is, we ultimately are loyal to an idea that exists in our minds--to our values, those things we hold most dear.

RICH DAD
Your Core Values

Robert T. Kiyosaki
Shifting your earning activity from one quadrant to another--i.e., from the Employee (E) or Self-employed (S) quadrant to the Business-owner (B) quadrant--also requires a profound shift in one's core values, says master financier Robert ("Rich Dad Poor Dad")Kiyosaki; and that can be a bigger challenge then we expect.

PRIMER
Get Connected, Stay Connected

Michael Clouse
First in a series of five principles (excerpted from Clouse's forthcoming book The Fifth Principle), this primer on how to get started right walks the reader through every aspect of getting connected, from "the system" and genealogy, to telecom and online tools to the importance of local, regional and national events.

PERSONAL GROWTH
The Power of Telling the Truth

Joe Rubino
Success in networking relies more on personal power than on any external resource, technological asset or trainable technique. And the most direct route to accessing one's personal power, says Rubino, is by tapping into one's own authenticity--uncovering the ways in which one may be "living a lie" and bringing one's speaking and acting into congruence. Rubino offers his own story of how struggling with a mid-life career crisis brought him to a new sense of authenticity.

ABUNDANCE
Orange You Glad You're You?

Teresa Romain
"It would make no sense to say that an apple sprout or a tiny young apple sapling is 'not apple enough'--so why would you even consider saying the same thing about yourself?" Taking up one of her favorite metaphors--how one plants "abundance seeds" or "scarcity seeds" in the fertile soil of one's life--Romain essays on the critical importance of authenticity, providing a delightful follow-up to Rubino's piece.

LEAD STORY
Loyalty Rules!

Frederick Reichheld is widely recognized as one of the world's leading authorities on business loyalty. (The New York Times said of him that "he put loyalty economics on the map.") A popular speaker for major forums and groups of senior executives around the world, Reichheld is consistently rated as an outstanding communicator. His two books, The Loyalty Effect and his latest, Loyalty Rules!, top everyone's list of international business best-sellers--and for good reason. Consider this: a five percent improvement in customer retention rates will yield between a 25 to 100 percent increase in profits across a wide range of industries--and you'll understand why loyalty has become more than just a new business buzz-word. Indeed, it has risen in esteem from being a vague (if honorable) notion or lip-service platitude, to its new station as a highly prized business stratagem. This issue, editor-in-chief Fogg talks with Reichheld about such concepts as "loyalty leaders," cornerstones of loyalty and the future of loyalty in business.

THE NT INTERVIEW
Loyalty and Leadership

"All of us were meant to be happy and successful. There are no limits except those you put on yourself." With that as a starting philosophy, Jane Willhite co-created PSI Seminars with her husband Tom in 1973. Since Tom's death ten years later, Jane has carried on their pioneering self-development work. In this interview, Willhite talks about what it means practically to follow a path of loyalty, and explores the kinds of behaviors that engender loyalty in others.

THE HEART OF BUSINESS
George Leger: Only a Child

In May, 1993, George Leger casually picked up an article on the tragic life and death of a Guatemalan street child. By the time he put the story down again, George's life was transformed. He flew to Guatemala City, made friends with a group of homeless kids, and "Only a Child" was born: a humanitarian project that provides shelter, new direction and a context of caring for some of the kids society has forgotten to care about.

MASTER NETWORKER
Mark and Tracy Jarvis: Replace Your Hope with Expectation

Mark Jarvis had been an entrepreneur all his life, and had been involved with network marketing companies for a good 15 years--but this time, two things happened that hadn't happened before: he found the kind of success he'd always wanted, and a partner in life (as well as business!).

PROFILES
Miki Crowl: An Anniversary Party for Being Alive

On May 21, 2002, Miki Crowl's car was struck on a rural Iowa highway; Miki was nearly killed. Her recovery, though long and arduous, was twice blessed: first, in that after months of extensive effort, she regained her health; and second, in that as a successful networker, her business continued to thrive the entire time.

PROFILES
Denson Taylor: It Doesn't Work If It Doesn't Duplicate!

Denson Taylor is not only a self-made man, but is re-made as well. Coming from a successful real estate career, Denson hit it big in networking; then joined a brand new company--and rethought his entire approach to the business.

PRESENTATION
Speak!

Steve Siebold
Public speaking to community groups is one of the fastest, most cost-effective ways of building your database, says "mental toughness" coach Steve Siebold; and building your database is what it's all about. As a fringe benefit, honing yourself into a fine presenter gives you a type of credibility equal to none. Here's how to do it.

NETWORKING
You've Got It--Use It!

Bob Burg
Knowledge is power...or is it? Refuse to read books and you keep yourself as ignorant as the person who literally (pun intended) can't read. Likewise, knowing your "system" but not implementing it renders that knowledge worthless. Of course you want to refine your skills over time--but doing something, even poorly, is worth far more than doing nothing well.

SELF-MANAGEMENT
Take the STING Out of Being Overwhelmed

Rita Emmett
Professional speaker, author and self-styled "recovering procrastinator" Rita Emmett offers this anagrammatic strategy for doing it now (the perfect companion piece to Bob Burg's "Networking" column): Select a single task; Time yourself; Ignore everything else; No breaks while you're doing it; Give yourself a reward when you're finished.

MARKETING
Don't Just Write Your Friend...Flash! Them

Tom Schreiter
Master marketer Tom ("Big Al") Schreiter hired a teenager to create a 15-second Web-based presentation that turned every e-mail he sends into an engaging prospecting tool. Vintage Schreiter: a low-cost,, high-value method for generating quality leads for your business.

THE CUSTOMER
Customer Loyalty

Dawn Siebold
It takes seven times the energy and effort (read: time and money) to obtain a new customer as it does to keep an existing customer happy. In Dawn's typically practical manner, the queen of retail sales offers a series of 20 tips (she calls them "relationship-building habits") that will help the reader create, maintain and strengthen customer loyalty.

THE CLOSE
Loyalty Begets Royalty

John David Mann
Loyalty is the human behavior that drives this business, yet there is something about it that people are increasingly challenged by: loyalty is something you cannot judge, detect or perceive right now. It is a trait that comes into existence only and always over time.