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  CONTENTS >> THE CUSTOMER   July 2003
 
EXECUTIVE SUMMARY

Customer Loyalty

How To Gain It And Maintain It.

By Dawn Siebold



It takes seven times the energy and effort (read: time and money) to obtain a new customer as it does to keep an existing customer happy. In Dawn's typically practical manner, the queen of retail sales offers a series of 20 tips (she calls them "relationship-building habits") that will help the reader create, maintain and strengthen customer loyalty.
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