Success at Your Own Pace
Lisa Borelli's Recipe for Avoiding Burnout

By Uma Outka

Lisa Borelli

Lisa Borelli owned one of the first mortgage companies in Naples, Florida, an extremely lucrative real estate market. And, she closed it to start a family.

It was a significant decision, personally and financially, and one she felt convinced was right. Lisa wanted to be "the best mom" she could be, and she proceeded to do just that. She gave birth to Parker, now 11, and Spencer, now eight; her husband Mark's successful business building luxury homes in the area supported the family quite comfortably.

When her sons were still very small, she became involved in network marketing because it sparked her imagination and everyone she asked told her it was a business that wouldn't detract from her parenting goals. After all, she could work at home and set her own schedule, right? And best of all, Lisa loved the product line.

All well and good...but as she progressed through the compensation plan, Lisa soon found herself working longer and longer hours just to keep being paid on what she'd built. There was the fun of recognition and winning trips around the world...but it wasn't meeting her personal bottom line.

"It didn't give me freedom of time. The monthly volume requirements were difficult to reach consistently and I was putting 60-plus hours a week into the business. I spent less and less time with the kids."

Last year, Lisa had rotator cuff shoulder surgery and had to undergo extensive physical therapy. With four pins in her shoulder, her life was forced to a halt.

"It was the first time in years that I was there when my kids got home from school," Lisa says. "I felt like I had no life. I started day-dreaming about all the fun things I used to do--making crafts, showing my horse, gourmet cooking. I thought, where is that happy person? I decided that was it, it was time to walk away and slowly phase myself out of network marketing."

Not long after making this decision, however, Lisa came across a product from a new network marketing company that she needed for a persistent health problem. She didn't want to make the same mistake again, but she couldn't help taking a look--the product, she felt, was just too good to ignore. When she saw that the plan seemed easier, with less stringent monthly quotas, Lisa joined the company, but with a new resolve: to make this network marketing business work in just a few hours a day.

 

The Cocktail Party Plan

In the months she's been building her new business, she has kept this commitment; while her group has grown more slowly--it numbered around 50 when we went to press--this is the pace, she says, that's right for her family.

To maximize the results with her revised approach, Lisa employs three core strategies.

First, Lisa throws parties--of all sizes. For her first event, her upline came into town for a visit and she hosted 10 friends for a quiche lunch at her place. When the response was positive, she planned a "coming out party" to coincide with the New Year.

"I sent out invitations that said, 'Meet new friends, keep old friends--and wear something coral to qualify for a prize drawing.' I invited people from the company's home office, which is in Texas, and made name tags for everyone." She hired a guitar player, served cocktails, and prepared an elaborate buffet for the 88 people who showed up. For the drawing, she assembled two prize packages, consisting of a fine bottle of wine and several bottles of her company's flagship product.

"What was so great about the event was that I had people from the home office talking to my guests about the company as a matter of course, because I included their affiliation on the name tags. It was social--people were still there at 2 A.M.--yet people also got know about the business and the products.

"Social events are a great way to get a bunch of people exposed to the same thing at one time. A woman in my group hosted a tea party that I attended for one hour, and that was all I did for my business that day."

Second, Lisa is strict about keeping the business simple and adapting it to her life--not the other way around.

"If you want to avoid burning out," she says, "my advice is, don't change. Incorporate your business into what you already like doing. You can build your business around family outings, walking on the beach for exercise with your business partners, or going for picnics in the park with other parents and kids. Find one or two products you love and market those. And don't sign up anyone you don't want to work with."

Finally, Lisa concentrates on fostering teamwork.

"I do monthly trainings, but I find out the talents of each affiliate and get them involved. I've found that if you get people to participate, they'll work that much harder because they'll feel like part of the team and stay excited." Lisa is currently planning a large-scale cocktail party and presentation, and to keep it easy, members of the team are each committing to bring 10 guests.

"There will be well over 100 people there," says Lisa, "yet with everyone doing a little, I'm not spending a lot of time myself."

Watching her business grow is exciting, and Lisa admits she's been tempted to work more hours to make it happen faster. Whenever that temptation arises, however, she reminds herself that the reason she's having so much fun is because she's not working at a fast pace.

"I have never had this much fun in a business," she says. "I feel like I have my life back."