There are four critical areas that you need to master, in order to create success in network marketing. I call these the Four Proper P's. These four areas are synergistic; that is, they must all be in play, all together at the same time. Leave out any one of them, and your results will be mediocre at best. Master them all, and you will be able to create any amount of income you desire.

The good news is: you can master them all! None of these require extraordinary skills. This is not rocket science--but it is networking science. The first P is an attitude, the second and third are actions, and the fourth is a commitment.


Proper Perspective

To make money in network marketing you must have or acquire the Proper Perspective about several things. Here are a few of the most important Proper Perspectives:



Proper Prospecting

This applies to your new distributors' prospecting as well as your own. When a new distributor signs up, assuming he is interested in earning an income, you should be including in his purchase of products and autoship, the prospecting tools he needs to successfully interest all of his warm
market and those he will yet
contact. You want him prospecting immediately. Why? That's where the money for him (and you) will come from.


Proper Presentation

This does not mean mastering all the bells and whistles of an accomplished public speaker--it means mastering the essentials. The essentials include knowing how to find out what your prospects' core desires are and then showing them how your company and products can give them those things. It also means coming across with confidence, excited about the future that you and they can have together if they choose to participate in the opportunity.


Proper Persistence

The bottom line of networking success is this: you must be willing do whatever it takes, for as long as it takes. This kind of persistence comes to you automatically--only if what you're persisting in is your own core desire.

This perspective about persistence needs to be taught to and instilled in your brand new distributor from day one. So many people give up before they learn how to be successful. The failures and challenges that are inherent in network marketing cause them to get discouraged--so they back off, slow down and then quit.

John Taylor, a leader of one of the largest churches in the world, said this about persistence: "That which we persist in doing becomes easier to do. Not that the nature of the thing has changed but that our ability to do it has increased." To which I would add: This business can have a very short learning curve, if it is something you really want with all your heart and you find a mentor to teach you how.

Use these four Proper P's as your guide and teach them to your organization--and you will experience the joys of a successful network marketing business.



( is a popular keynote speaker to Fortune 500 companies, a well-known trainer to the networking profession and author of the best-selling book,
The DNA of Success