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Finding Your Target Market
Who Comes Into Contact With Them?
By Tom Schreiter
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It’s easy to flail away, approaching prospect after prospect with no success—if you’re approaching the wrong prospects. The good news:
It’s easy to get great leads—and even inexpensively—if you target your market. It starts with the question, "Who uses my product?" and
slips into high gear with the follow-up question, "Who naturally comes into contact with those people?"
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