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  CONTENTS >> PRESENTATION   June 2003
 
EXECUTIVE SUMMARY

Making the Choice to Succeed

Face Your Own Fears First.

By Steve Siebold



"How do I become mentally tough enough to succeed?" Citing this as the most-often-asked question he’s heard in nearly 20 years of coaching and training, "toughness coach" Siebold says the answer is "systematic desensitization": systematically exposing yourself to whatever it is you’re afraid of until, in time, it no longer holds any power over you.
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