Master of Massive Action
Jett: A Power-Philosophy of Velocity

By Uma Outka


Jett is among those select networkers in the profession who loom large not just for the size and scope of their accomplishments, but also
for the sheer speed of that success.

As the top distributor in his company, Jett is a multi-millionaire with an outstanding capacity for intensive building and an unassailable motivation to be number one. For Jett, competition and setting new records are integral parts of what makes this business so much fun. The core of his networking strategy is "massive action"; he loves nothing more than showing new networkers just how fast they can reach and surpass their goals.

There is a catch, though, if you want to work with Jett: you have to match his energy. If you want it in a year, he'll aim to see it happen in six months. Keeping up with him is your problem--or, if you pull it off, your good fortune.


"Life is a Decision"

"My business philosophy is two-fold," says Jett. "First, failure is not an option. I am a goal-hitter, not just a goal-setter. Second, winners concentrate on winning and losers concentrate on getting by."

Jett lived by this philosophy long before he articulated it. He made the decision to become a millionaire in his early teens, surrounded by the gangs, drugs and violence of South Central LA. When his best friend was killed, he knew there had to be a better way to live.

"I made it over the fence," he says. "I didn't know anyone who was affluent, but on television it looked like people with money could travel and have these extraordinary lives--and that's what I wanted."

Jett began frequenting the library, where he read biographies of accomplished people and came across Think and Grow Rich by Napoleon Hill--a book that influenced him tremendously. He learned that sales was one of the highest-paying professions, so he got a telemarketing job when he was 15. He didn't make a single sale in his first three months, but he persisted, got better at it, and eventually was promoted into management.

When he read that owning a business was a better way to become rich, Jett started his own office supply business, based on what he observed in his telemarketing position. He was still in high school.

Over the next few years, he attended real estate seminars and bought his first few properties. He tried one network marketing company for a few months, with dismal results, then joined a second--and made six figures in the first year.

"It was wild," Jett recalls; "at 22, I was the youngest vice president in the company."

He stayed with that company for seven years, but always with a number of other business ventures going. When the company changed its direction with a merger, Jett took his leave and focused on his other income streams; still, he always had it in mind that he would find another network marketing company, this time for the long-term. Eventually, he began a concerted search, criteria in hand.

"I was looking for a patented, proprietary product line and a management team with integrity," Jett says. "I wanted a compensation plan that could produce quick income for people but would have big potential for a serious builder like myself."

His search took three months; he met home office presidents, was solicited by countless other networkers, and finally settled on a brand new company.

"When I joined," he says, "my goal was to get up over $100,000 a month the first year."


Ready, Set, Go--To $100K Per Month

Jett exceeded that goal by year two. That year, the company did $8 million in sales--and three-quarters of it was generated by his organization. Jett was a study in massive action and stamina, beginning January 1994. First, he left his house in California and moved to Dallas to be near the home office and get to know the management team. From there, he launched his first "90-day blitz," which had him on the phone night and day, using lists from two companies that had recently gone out of business.

"I was doing about 100 calls a day," he says, "telling people about the company and the chance to be wealthy, and asking if they still had dreams of winning. The people on the lists knew about network marketing, but many of them were negative about it. Still, I was able to sign up 27 people that month. I would only work with people who wanted to be earning at least $10K a month by the end of the year. I told them, 'I'm serious, I know what I'm going to do, and if you're ready to work it aggressively, you can work with me.' My philosophy was, 'Tell me yes or tell me no, but tell me quick 'cause I gotta go.'"

Jett led that group of 27 through their own 90-day blitzes, providing leadership training by way of three-way calls with their lists. They would share the information and book the time, he would do the talking for their first 40 or 50 calls. They targeted America; Jett set up a business model that would allow people to truly work from home and avoid hotel meetings--to attract the target market but also for his own sake.

His goal was to move to Hawaii, so the more savvy his group could be with technology from the start, the better. Teleconferencing, e-mail, and a 24-hour voice line were all part of his business early on. By March, 13 of the 27 were earning $4-5K a month and Jett's income was over $35K. The business was rolling.

For the second 90-day blitz, he eased up a little, but not much--Sundays off, 14 instead of 18 hours a day. For the latter part of the year, the intensity was still high, but momentum was working over-time and he moved back to California. When asked whether members of the original team are still with him, he's amused.

"Some of them are multi-millionaires," he laughs. "What do you think?"

The Jett Attitude
You can’t manage who says yes and who says no, but there are two things you can control: your attitude on a daily basis; and your level of activity.

For activity, you have to get a certain amount of information out and do a certain amount of follow-up every day. If you do the right things, you’ll get the result.

Then there’s your attitude: If you’re calling people who hate their jobs, you have to show them you’re having fun! I get on a three-way call and crack a couple of jokes, we’re enjoying what we’re doing, and the attitude is that we know what we’re going to do and we know what’s going to happen. We’re saying, “This is a chance, so you let us know if you want to be a part of it or not.”

I never come out and say it quite that way, but I convey an underlying theme that this thing is moving. It’s an attitude that says, “We’ve got the good stuff, and if you want to take advantage of it, man, we’d love to have you, but if not, no sweat, have a great day, we have to talk to somebody else.”

I can’t stand folks trying to beg people into a network marketing opportunity; give me a break, we’re making millionaires here!

— J.

Opportunity Aloha

Now approaching a decade with his company, Jett is living the dream in Hawaii in an estate that formerly served as an executive retreat for a Japanese corporation--complete with golf greens, a pool and tennis courts. And, he is as thrilled by a good 90-day blitz as ever.

In fact, for every 90-day period, Jett takes on a team from within his organization composed of full-time people who want in on his massive action approach and guidance. During a blitz, the team meets every morning by teleconference to plan the day's activity and "get everyone pumped" to make their calls. They each report their numbers in the evening and every Sunday, he hosts a potluck get-together and training.

"I set up a game plan so they are guaranteed to win," he explains, "and then I hold them accountable. When people aren't holding up their end, I'm very honest with them. I do what I say I'm going to do, so if you're not doing it, you can't be part of my team. You won't get my time and support if you're not following through. I put my time, effort and energy with the people who want to win."

That's not to say that people moving at a slower pace aren't valued in his business, he emphasizes, but it is to say they don't belong on a blitz team, to which he devotes extensive, daily attention. For part-timers and full-timers alike, however, Jett has prepared business plans that detail exactly what to do for each result.

"That's crucial," Jett says; "I give specific and clear direction from day one. I tell them how much money they can expect, by week and by month, based on their activity. It lets them see exactly how they can achieve financial freedom and how soon they can do it based on their time commitment."

Even with that structure, however, most people still don't follow the business plan through to succeed. However, because they had the plan, Jett says, "They know they can't blame me or say the business failed. They know it's their failure, because they didn't do the activity. If someone's upset that his business isn't working, I say, 'Okay, let's look at the business plan. You were supposed to get out ten packets to these qualified people, did you do that?' 'No, I did four.' 'Well, does it say four or say ten? You won't get the results if you only give out to four.'"

Jett's current blitz is characteristically ambitious. He's working with a team of brand new people formed January 2nd and intends to help them reach the top level in the company (Presidential Director) by the summer. For perspective, that position commands an average annual income of $250K, and the average amount of time company-wide it takes to reach it has been 26 months.

"I want to set a new standard," says Jett, "so it's a new challenge."

For himself, currently a Platinum Presidential, he has equally dramatic plans.

"The company set a goal for me that I would be a Double Platinum by the end of 2003," Jett explains, "so I set a new goal to get that done by March and be Triple Platinum by summer--both to shock the company and for the fun of hitting goals."

As far as he's concerned, "It's already a done deal, it's happening. I'm Triple Platinum, they're Presidentials, people are making money, having fun, it's accomplished. We are living that reality right now."

Do You Have to Be Born With It?

Jett has a natural motivation to be number one in everything he does, so we asked him—is this something inherent, something we either have, or we don’t? Those who don’t roll out of bed brimming with enthusiasm every day will be happy with Jett’s response:

I’ve seen people develop it who didn’t have it at all. It comes to you the more you read and the more you work on yourself.

For example, a young lady who recently joined our team shared with us that she’s always looked at Olympic athletes with awe, but never felt competitive or had the urge to win herself; she just admired it. Now that she’s involved in our training, she now has an intensity and a drive she didn’t have before.

She’s made the decision to be Presidential, and she’s committed to the goals. Seeing that life is a choice has changed her whole perspective.

— J.

UMA OUTKA is a contributing writer
for Networking Times.