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May 2003 Issue
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THE CUSTOMER
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Dawn Siebold
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What's Their Selling Style?

Know How Your Prospects Want to Be Sold

By Dawn Siebold


Have you ever had an approach work beautifully in one appointment--and fail miserably in the next? It will help to realize that there are three distinct "sales environments"--which translate into three selling styles. And this is not a one-size-fits-all business.

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