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  CONTENTS >> MARKETING   May 2003
 
EXECUTIVE SUMMARY

Are Your Prospects Listeming?

Talk About What Interests Them

By Tom "Big Al" Schreiter



When Tom Schreiter looked into his e-mail to find out which were the most popular features of his e-newsletter, he got a shock: his readers weren't interested in the same things he was. Don't let the hilarity fool you: there's golden wisdom in this master marketer's observations.
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