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May 2003 Issue
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MARKETING
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Tom "Big Al" Schreiter
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Are Your Prospects Listeming?

Talk About What Interests Them

By Tom "Big Al" Schreiter


When Tom Schreiter looked into his e-mail to find out which were the most popular features of his e-newsletter, he got a shock: his readers weren't interested in the same things he was. Don't let the hilarity fool you: there's golden wisdom in this master marketer's observations.

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