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  CONTENTS >> MARKETING   April 2003
 
EXECUTIVE SUMMARY

The Prospecting Power of Pictures

Use An "Action" Shot to Promote Your Business

By Tom Schreiter



Master marketer Tom Schreiter illustrates (literally) how to use eye-catching pictures, with carefully (or whimsically) constructed captions, to pique potential prospects’ and possible partners’ interests. A classic primer from the man who brought us “Big Al”.
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