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  CONTENTS >> MARKETING   April 2003

The Prospecting Power of Pictures

Use An "Action" Shot to Promote Your Business

By Tom Schreiter

Master marketer Tom Schreiter illustrates (literally) how to use eye-catching pictures, with carefully (or whimsically) constructed captions, to pique potential prospects’ and possible partners’ interests. A classic primer from the man who brought us “Big Al”.
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